Baited Hook is a modern offshore fishing brand built for captains, crews, and anglers who live for early mornings, long runs, and heavy water.
Designed for performance and worn with pride. No fluff — just clean silhouettes, premium fabric, and a small chest mark that earns its keep when the tower runs at sunrise.
Built by anglers
Small chest mark. Oversized marlin back hit. Cut for the men who run the boats — not the ones who buy the brochure.
Look 01
BH-001 · Drop 01
$98
Cut for skippers and crews who actually run boats. Small chest mark. Oversized marlin back hit. Built to outlast the seasons it's tested through — not the seasons advertised on the tag.
Sizes
Every detail was made to disappear under load. Nothing on the jersey that doesn't earn its place.
Detail · 01
Marlin signature mark. Subtle on the dock. Loud on the water.
Detail · 02
Built to outlast tournament season. Holds shape through salt and sun.
Detail · 03
Earns its keep when the tower runs at sunrise.
Detail · 04
26°33′25.0″N × 80°05′18.2″W. Where the brand was forged.
On The Water
Coming SS'27
Built for the season that matters. Drop 02 — limited release, by invitation only. The next chapter for the crew that runs the boards.
For the runs that start before sunrise. Not for the dock photos.
Stuart-built. Tested in heavy water. Worn through tournament weeks.
Small runs. Numbered drops. Never restocked. Once it's gone.
By the people who know the difference. Quietly, deliberately.